Walt Disney started a viral marketing action to promote their new film Beverly Hills Chihuahua. The action site www.heel.la states: “My friends, my name is Papi. Viva Chihuahuas. We have been dressed in sweaters and carried in purses. I say no mas! I am tired of the jokes about our size. We will not be toys or fashion accessories. We will not answer to Fee Fee or Foo Foo. No mas! Viva Chihuahuas! Who is with me? Heel!”
I'll admit, the trailer is kinda good.
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